SWB Ingredients Review: Shea Moisture

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SWB Ingredients Review Shea Moisture FINAL

This Brand has been assessed under the SWB Principles & Values (SWBPV) Criteria

Shea Moisture was founded on the back and hard work of Sofi Tucker. A grandmother who was the daughter of healers in Sierra Leone. Grandma Sofi made handmade shea butter, black soap, along with other remedies for sale in the local market. We were reintroduced to Shea Moisture and all of the family secrets four generations later with grandson Richelieu Dennis.   Today every product made is said to have the spirit of Grandma Sofi Tucker and her use of shea butter in every product.

Shea Moisture’s mission is to make better-for-you beauty, hair and skin care products with certified organic and natural ingredients, always be eco-friendly, cruelty-free, fair-trade (This was taken directly from the Shea Moisture website).

The Shea Moisture promise for their hair and skin care products is refrain from the following:

  • Sulfates
  • Parabens
  • Paraffin
  • Propylene Glycol
  • Petrolatum
  • DEA
  • Phthalates
  • UREA
  • Mineral Oil

Shea Moisture stands on their certified organic indigenous ingredients. To include a descriptive statement on their website shown below:

Screen shot 2015-01-17 at 8.32.36 PM

Photo taken from www.sheamoisture.com

Shea Moisture was reviewed based on the SWB Principles & Values (SWBPV) criteria. Please see Shea Moisture SWB Principles and Values results below:

  1. African-American Business: Yes
  2. What line promotes: To make hair products w/certified organic & natural ingredients
  3. Top 5 ingredients natural: Yes
  4. Product Line All Natural: All Natural ingredients found/listed
  5. Sanitation: Packaging/Mixing in pristine sterile environment
  6. Price Point: Fair/Justified based on quality
  7. Discounts/Loyalty Programs: Yes (BOGO)/No known loyalty program
  8. Community Involvement and Support: Involved & Supportive
  9. Engagement with Customers Socially: Engaged
  10. Social Network Positivity Rating: Very Positive

My experience with Shea Moisture has been over the span of 5 years. I’ve been a paying customer since 2010 when I decided to return back to my natural hair. I used only Shea Moisture during my entire transition and a year into my natural hair journey. Check out my experience and how I use each product. All thoughts you read are my own. But before you read anything further, check out my SWB Hair Card. This is a quick snapshot of my hair, I call her Jazzy “Oh So Sassy”, but just Jazzy for short. Ok let’s get on to the #SWBIR.

My Experience Using Shampoo: I’ve used several of their shampoos. I’ve used the Deep Cleaning Shampoo found in the African Black Soap, and  Curl & Shine found in the Coconut and Hibiscus.  Both of these shampoos serve a needed purpose in Jazzy’s product life. When I need to clarify, I pick up the Deep Cleaning Shampoo. It licks Jazzy clean with no apologize. Sometimes I’ve found it did its job too well, but then again it is a clarifying shampoo so I can’t complain. I use the Curl & Shine Shampoo as my get her done shampoo. It’s simple and lather like no one’s business. Sometimes it lathers too much and I end up wishing I didn’t have such a heavy pour hand.  I’m not shampoo loyal. Depending on what Jazzy needs, I’ll use these two interchangeable to suite her clean factor. I’m not going to lie and act like I haven’t used them at the same time, because I have. I’ve done a clarifying wash, then to smooth out my hair doubled back with the Curl & Shine. Jazzy likes this combination and doesn’t complain so I’ve done this several times to satisfy my hair being clean but also enjoying the benefits of having her Curl & Shine ready.

How I apply it: I apply the shampoo at the root, then down my hair shaft. I like to run the product down my hair to extract the dirt, dust, and product buildup without tangling my strands. I wash my hair twice and as I’ve stated many times use the Deep Cleaning clarifying shampoo then the Curl & Shine shampoo to soften the cleaning process a bit. No matter if I mix these shampoos, I wash my hair twice and ensure I pay special attention to my scalp more intently during the second wash.

My Experience Using Conditioner: My first conditioner used every once I began to transition was the Restorative Conditioner from the Raw Shea Butter line. This was the first conditioner Jazzy ever knew but she was never 100% loyal to this conditioner. It was thick how I liked it, but Jazzy never surrendered to its properties.  However, I remained committed to it because I wanted to try out the entire line but traded my conditioner in from Shea Moisture to another conditioner after my second year of being officially natural.

How I apply it: I apply the conditioner onto my hair and allow it to sit for 15 minutes under a plastic cap. Once I remove the cap my hair is detangled.

My Experience Using Leave-in Conditioner: 

Shea Moisture doesn’t technically have a call out leave-in conditioner in my opinion. They do however classify their Raw Shea Butter Deep Treatment Masque as a leave-in. I can understand why they put it in this category, but I use this same product as my styling cream. Please see my experience using it as a styling cream, because I don’t classify it as a leave-in nor treat it as a leave in within Jazzy’s regimen.

How I apply it:  N/A. Please see My Experience Using Styling Cream below.

My Experience Using Styling Cream: The restorative styling cream was my savior at one point. I use this product as a styling cream. I very rarely use it as a deep treatment. However, when I did my hair would respond well to it. Jazzy was more receptive when I used it as a styling cream, so I followed my hair’s instruction and only use it as a styling cream. First thing I noticed about this cream is it’s lightness. It doesn’t weigh Jazzy down and that’s a plus when I want a soft and free Fro Flex. I tend to use this cream more when I’m doing two-strand twist outs and during the spring and summer seasons. This is because it’s light and doesn’t give me greasy forehead. Lord knows you don’t want to use a product that does that, especially when you’re outside trying to Fro Flex on everyone. I’ve been able to use this cream for numerous days without Jazzy looking like she’s being weighted down by too much product. I tend to not use this product in the winter season. Jazzy is more of a butter type during colder months so I know when to switch it up.

How I apply it:   I apply the styling cream to my hair wet or dry. If I apply it to dry hair, I always spray a little water on my hair before using it. I’ve been able to apply this cream to my hair for 5 days straight and not see my hair have a negative effect in product buildup.

Overall Assessment of Shea Moisture:

Shea Moisture was my first love as far as Jazzy’s introduction into natural hair products. I still use the shampoo and styling cream in my regimen to this day. I’m loyal to the product that held me down when I was still experimenting with products and my own depth of knowledge into why products worked or didn’t work for me. Shea Moisture is like that first love from High School. The one that you possibly gave your virginity to in hopes that your love would last. To this day you find yourself holding a special place in your heart for that person, that’s how I am with Shea Moisture. They have prospered and are doing quite well in a market that would have normally forced them to lay down their integrity for a higher profit margin. I’m happy to see Shea Moisture holding on to their core values. I’ll always support that as long as they will.

Please check out the Full SWB Ingredients Review on Shea Moisture and understand what is in the product that you may already be using or after this review will become interested to use.

Click Here for Full SWB Ingredients Review: Shea Moisture

Special Note: All thoughts and research have been compiled and completed by SistersWithBeauty Butterfly Ambassadors and HCIC. Various Google searches have been done to complete this review.

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  • Ronnie

    Great review Diana…. I love Shea Moisture’s products.. and I use them on my hair and my girls too.

    • Thanks so much for reading Butterfly.. Shea Moisture has always had a special place in Jazzy’s heart… Considering they were the first to touch her, she goes Shea hard..:)

  • Daffenie

    Great review! I love Shea Moisture as well!

  • tishushu

    This was awesome. I am a die hard Shea Moisture fan. I love their Raw Shea Butter Line (gold) and the African Black Soap Line (black) the most. The new Manuka Honey one is also really nice… But I swear the Purification Masque in the African Black Soap line is the truth, the way, and the light…

    • Thanks so much for reading Butterfly..:) truly appreciate you. We hold many of the same feelings.. the way and the light..:)