WELCOME TO THE SWB INGREDIENTS REVIEW

The SWB Ingredients Review provides YOU with the tools needed to make #SmartConsumer decisions about the products YOU buy and brands YOU support. Can you see the trend here? All of this is being done for #YOU. Why? Because you matter just that much and deserve to know the in’s and out’s of the products being created/targeted for naturals. The brands reviewed in the #SWBIR did not ask us to review them; which means, they have no persuasion over what is said. If we don't review a brand, it is because they don't meet the SWB Principles & Values criteria.

NOTE TO BRANDS

We love receiving emails from brands introducing themselves to SWB. We've carefully planned the brands we will review from now until 2018. The #SWBIR is not a brand driven review, it's all ingredients driven. This means, if you're ingredients check out with our research, we already have plans to review you in an upcoming year. Although we love introductions, please understand pitching for a review or inquiring about one is not how the #SWBIR works. We do not accept paid or suggested review pitches. Thanks for understanding...:)

3 REASONS WHY SWB INGREDIENTS REVIEWS ROCK

1

IN DEPTH & INFORMATIVE

You've never seen a review like this. TRUST US.. WE KNOW. It's been sited as being beyond informative and we are truly excited about that.

2

UNEXPECTED EXECUTION & LAYOUT

Get all of what you need and leave out what you don't need. Every section is there to help you decide on a product. No fluff or games here Butterflies. The #SWBIR is about the ingredients and the information. Leave the cute stuff for a product review.

3

NOT A PRODUCT REVIEW

The best part about the #SWBIR, is that it's not a product review. This means we go inside the bottle. Going beyond the marketing, beyond the brand, and directly into the core. 

 WHAT BUTTERFLIES THINK OF #SWBIR

Excellent review!! Extremely well written and informative (and entertaining as a bonus). From now on, I will check with SWB first before spending my money and time on products for myself and my daughter. And right now, I'm going to try this one. Every natural hair brand company (who has a good product) should do themselves a favor and market to SWB.

Allison Moore SWB Butterfly

Let me just say as a product junkie, this review was the best I have ever seen! I loved it! From the application and usage of the product to the ingredients was Amazing!! I can't wait for the next product review, but in the meantime, I have some products to purchase. Thank you SWB

Daffenie Narcisse Butterfly Ambassador

I absolutely APPRECIATE this review! Oftentimes, you'll see a review of an entire product only, but never a breakdown of the INGREDIENTS in the products. It really is an eye opener as to what we are applying to our hair. Thank you SWB!

Stefanie Blessed Butterfly Ambassador

DON'T MISS THE SWB INGREDIENTS REVIEW

REVIEWING 3 BRANDS. Once a year. And then the MAGIC BEGINS